Strategic Employee Communication by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783319978949
Publisher: Springer International Publishing

Finally, since 72% of employees trust in their employer, the research clearly shows how much people expect these employees to have a voice and to take a stand when they see something wrong, and to participate in their company’s causes. 61% even believes that employees should pressure management to weigh in on social issues.

At a time when seven in 10 trust the company they work for, your trust building efforts must start from the inside out (Fig. 11.10).

Fig. 11.10Give employees a voice.

Source 2018 Edelman Trust Barometer. TRU_INS. [YOUR EMPLOYER] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal” (Top 4 Box, Trust ). CEO_EMP_EXP. Below is a list of potential expectations that you might have for a company employee . Thinking about employees in general, how would you characterize each using the following five-point scale. (At least some expectation, codes 3–5), question asked of half of the sample. General Population, 28-market global total

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